Warren Broadnax Sits Down with Cosign Magazine on Building She's Happy Hair

She's Happy Hair founder and CEO Warren Broadnax is the latest feature from Cosign Magazine, the media brand telling the real stories behind today's fastest-growing companies. In a new interview and profile titled "$900 to Multi-Million Dollar Brand: The Real Story of She's Happy Hair," Warren walks through the version of this company's story that doesn't usually make it into a press release: the firefighter shift he left behind, the friend who told him hair could pay more in a weekend than a paycheck, and the years it took to build the #1 virgin hair supplier in the United States.

Check out Cosign Magazine’s full profile of Warren on their website or watch the full interview on YouTube. You can also find the story on Cosign’s Instagram and on Warren’s own Instagram & Facebook pages.

"Most people only show you entrepreneurship after the win. We made a decision to document the uncertainty, the setbacks, the rebuilds, the growth, and everything in between. The journey is the story."

— Warren Broadnax, Founder & CEO, She's Happy Hair

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Before hair, Warren Broadnax was working as a firefighter in Houston. A friend told him something that stuck: people were making $4,000 in a single weekend selling hair. Warren and a partner pooled together $900, bought their first batch of inventory, and got to work.

The early days were rough. Some of that first inventory wasn't good enough to sell in good conscience, so instead of quietly moving on, Warren refunded customers and asked what he'd gotten wrong. That's the version of the story Cosign Magazine's feature captures, the version most companies leave out. 

There was no storefront yet, just daily Craigslist ads and deliveries at all hours. When the first office finally opened, it was 400 square feet with $400 rent. Warren still spent $2,000 a month on radio ads, making a small operation sound a lot bigger than it was. By early 2013, the business was doing $3,000 a day. A few years later, She's Happy Hair had grown to seven locations across eight markets in Houston and Detroit, doing roughly $18 million a year.

Warren's focus these days isn't just on running the business, it's on documenting it. That's the idea behind The Happy Hustle, a reality series he and his team built to show entrepreneurship as it actually happens: the uncertainty, the setbacks, the rebuilds, right alongside the wins. It's also part of why he's kept community work like Chocolate Santa going. That kind of initiative doesn't show up on a balance sheet, but it says a lot about what the company is actually built around.

She's Happy Hair is a Houston-based hair company founded by Warren Broadnax, grown from a $900 investment into a multi-million dollar brand with locations across Houston and Detroit. Learn more at sheshappyhair.com.

Ashley A. | AshleyA@sheshappyhair.com 

She's Happy Hair is owned and led by founder and CEO Warren Broadnax, who started the company in 2012 with a $900 investment. Cosign Magazine's feature covers the full path from there to a multi-million dollar hair brand.

Cosign Magazine profiled Warren Broadnax in their article, "$900 to Multi-Million Dollar Brand: The Real Story of She's Happy Hair," covering his path from working as a Houston firefighter to building She's Happy Hair into a multi-location company.

Warren left firefighting after a friend told him people were making $4,000 a weekend selling premium human hair. He and a partner started with a $900 investment, posting Craigslist ads daily and making deliveries himself before opening a first office.

The Happy Hustle is a reality series from Warren Broadnax that documents the full arc of building a business, the setbacks and rebuilds included, not just the highlight reel.

The Art of Never Giving Up is a podcast series from Warren Broadnax interviewing entrepreneurs and changemakers about overcoming setbacks, building successful careers, and staying committed to their goals. Each episode shares practical lessons on perseverance, self-belief, and personal growth.

The full interview is available on Cosign Magazine’s website and YouTube channel, with additional clips on Cosign Magazine's Instagram and on Warren's own Instagram and Facebook pages.