In recent years, we’ve seen innovation in the hair product industry like we’ve never seen before—and though we’re stunned by the number of options, we also know how overwhelming it can be to peruse several pages of new-in and best-sellers. Out of hundreds of hair products, our editors cut the choices down to the greatest hits. From the best shampoos, conditioners and oils for every hair type, to the multi-use hair tool you must have, these are products that will make this your best year of hair yet.
Best Hair Tie: Slip Slipsilk Scrunchies
While hair ties have the simple purpose of holding your hair back—and sometimes doubling as wrist candy, thanks to designer scrunchies—certain ones can actually cause breakage. Slip, the brand best-known for its luxe pillowcases, delivers hair ties that are just as cutting-edge. The soft silk material doesn’t leave any creases or stretch out. Reviewers note that they work for any type of texture.
Best Heat Protectant: Living Proof Restore Perfecting
Mist this heat protectant onto clean, damp hair before you reach for any tools—even that wide-tooth comb. Not only does Living Proof Restore Perfecting Spray offer heat protection up to 400°F (200°C), it serves as the ultimate detangler, too. A boost of featherlight hydration helps minimize breakage from brushing while wet, and defense against heat damage helps maintain a healthy smoothness and shine.
Best Moisturizing Shampoo: She’s Happy Hair Ultra Moisturizing Shampoo
Best Shampoo for Natural Hair: Pattern Hydration Shampoo
Moisture-rich and lightly lathering, Pattern Hydration Shampoo is made specifically for curly, coily, and tightly-textured hair. A non-stripping, surfactant-free formula ensures both curls and sensitive scalps are never stripped—and a blend of hydrating ingredients like coconut oil, honey, and aloe vera juice leaves hair feeling clean and rejuvenated with a healthy, happy bounce.
Best Hair Mask: Olaplex No. 8 Bond Intense Moisture Mask
Every time you pop on a sheet mask, think of your hair, too. Olaplex is renowned for its salon-exclusive formulations but the brand’s at-home treatments are just as worthy of the accolades. No. 8 Bond Intense Moisture Mask does exactly what it purports to: it quenches thirsty, lifeless hair with reparative hydration and intensive nourishment.
Best Texturizing Spray: Oribe Dry Texturing Spray
If va-va-voom volume and glamour—not a natural lift at the roots—is what you’re after, Oribe Dry Texturizing Spray is the ultimate game-changer for adding life (and unparalleled lift) to hair. It’s a dry hairspray and dry shampoo hybrid, which means it not only gives your hair a just-styled finish, but also maintains that boost in body throughout the day. Simply shake, spray, tousle, and go.
Best Hair Oil: Gisou Honey Infused Hair Oil
Forget what you know about hair oils—Gisou Honey Infused Hair Oil is lightweight, hydrating, and most importantly, won’t weigh your hair down. Mirsalehi honey in the formula deeply moisturizes all hair types to tame flyaways, polish ends, and repair strands that have had too much heat styling. All you need is a drop for instant shine.
Best Hair Growth Oil: She’s Happy Hair Moroccan Oil
She’s Happy Hair Moroccan Oil provides beautiful luster and shine while leaving your strands with lots of body and moisture. It helps stimulate hair growth and revive dry hair – without a greasy feeling. It can be used on all hair types and hair extensions. Argan oil is naturally high in fatty acids and vitamin E, making it the go-to choice for: preventing split ends, controlling dry and frizzy hair, and restoring damaged hair to its natural shine and texture
Best Blow Dry Spray: Kenra Professional Platinum Blow-Dry Spray
Kenra Platinum Blow-Dry Spray is a lightweight formula that dramatically decreases blow-dry time and provides intense heat protection from damage and breakage. Benefits include decrease blow-dry time by 50 percent; detangles, smooths, and softens; eliminates frizz and resists humidity; provides thermal protection up to 428 degrees F.
Best Pomade: Ouai Matte Pomade
Whether you prefer perfectly imperfect or Done-with-a-capital-D, a matte pomade is the quintessential hair product for endless styling possibilities. Less is more with this mid-weight paste from Jen Atkin’s Ouai, but it’s formulated for easy buildability if desired: use what you need to tame frizz, shape baby hairs or flyaways, and add pieciness for Brigitte Bardot-inspired texture.
Best Conditioner: She’s Happy Hair Ultra Hydrating Conditioner
This hydrating conditioner works great with all hair types (Extensions, Relaxed, or Natural). Ingredients include Jojoba, Coconut, and Argan Oil that repairs and detangles damaged hair, controls frizz and moisturizes scalp. It’s also sulfate free, paraben free alcohol free, and has no mineral oil.
Best Heat Styling Tool: Dyson Supersonic™ Hair Dryer
There’s no doubt that the Dyson blow dryer is the ultimate investment—but if there’s one styling tool to splurge on, it’s this one. Expertly engineered to shield hair from extreme heat damage and designed with user comfort in mind, the Dyson is dubbed a holy grail must by salon stylists and beauty lovers alike. It’s the fastest, most efficient hair dryer you’re guaranteed to find; plus, its supersonic tech increases smoothness, shininess, and smooths flyaway in one fell swoop.