HD BODY WAVE LACE CLOSURE 5x5
She's Happy Hair · Founded 2012 · Houston, Texas
$900
That's what it cost to start one of Houston's most recognized hair companies.
From the trunk of a car in 2012 to four locations, a national e-commerce platform, and over $100 million in cumulative revenue — She's Happy Hair has grown into one of the nation's top hair companies, built without outside capital, without shortcuts, and without ever compromising on quality.
Our Story
Our Mission
To go above and beyond customer expectations by inspiring moments of happiness through our commitment to excellence.
Our Vision
To become the premier partner of stylists and salons across the United States.
Hear It From The Founder
Why She's Happy Hair is different.
Warren Broadnax built this company on one principle: the customer always comes first. In his own words — what makes She's Happy Hair special, what drives the team every day, and what the commitment to customers actually means.
Warren Broadnax — What Makes She's Happy Hair Special
Recognition
We Are Proud to Announce
Our CEO Has Been Named a 2026 Houston Business Journal Most Admired CEO
Warren Broadnax, Founder, President and CEO of She's Happy Hair, was named a 2026 Houston Business Journal Most Admired CEO Honoree — one of Houston's most competitive and respected business recognitions. The award honors leaders who have demonstrated exceptional vision, integrity, and lasting impact in their industry and community.
For Warren, this recognition is a reflection of the entire She's Happy Hair team, the customers who have been loyal for over a decade, and the Houston community that has supported this brand since day one.
As Seen In
From Vision to Volume.
"From $900 to a multi-million dollar brand… this is the REAL story of She's Happy Hair."
COSIGN Magazine featured Warren Broadnax in an in-depth editorial exploring how She's Happy Hair grew from a $900 investment into one of Houston's most recognized hair brands — without outside capital, without shortcuts, and with an uncompromising commitment to serving Black women with quality they could feel.
She's Happy Hair and COSIGN Magazine are now quarterly partners, bringing the brand's story to the Dallas market through editorial features, podcast appearances, and community storytelling.
The Founder
Built from the ground up.
Before the Brand
Warren Broadnax served as a U.S. Navy Sonar Technician and later as a Houston firefighter — two careers built on discipline, accountability, and showing up for others under pressure. Those values didn't leave when he started a business. They became the foundation of it.
2012 — The Beginning
With $900 and a trunk full of hair bundles, Warren began selling directly to Houston salon stylists from his car. No storefront. No staff. No investors. Just a product he believed in and the conviction that Black women deserved better quality at a fair price.
2012–2020 — Building the Brand
She's Happy Hair grew from street-level hustle into four retail locations and a growing e-commerce presence. Through every challenge, Warren never took outside capital. Every location, every hire, every product was funded by sales alone.
2017 & 2019 — City Recognition
She's Happy Hair was awarded its own official day in the City of Houston — a proclamation recognizing the brand's impact on the Houston community. She's Happy Hair also received the Pinnacle Award from the Greater Houston Black Chamber of Commerce in 2017, one of the most prestigious business honors in the region.
2022 — Foundation Recognition
The She's Happy Foundation received its own dedicated day in the City of Houston in 2022 — recognizing over a decade of sustained community investment, youth programs, and giving back to the families that have supported this brand from the beginning.
2020–Present — Scaling with Purpose
Today She's Happy Hair operates across Houston and Dallas with a national Shopify storefront — over $100 million in cumulative revenue without a single outside investor. In recognition of the brand's growth, Founder Warren Broadnax was named a 2026 Houston Business Journal Most Admired CEO. Goldman Sachs 10KSB alumnus, SBA THRIVE alumnus.
The Mission Continues
Through The She's Happy Foundation, Warren and his wife Britne have invested in Houston for over 13 years — from the annual Chocolate Santa event to workforce development and youth empowerment programs that extend far beyond the store floor.
“
I started this company in the trunk of my car with $900. Not because I had everything figured out — but because I knew what Black women deserved, and I knew I could deliver it.
Warren Broadnax
Founder, President & CEO · She's Happy Hair
U.S. Navy Veteran — Sonar Technician
Former Houston Firefighter
Goldman Sachs 10,000 Small Businesses Alumnus
SBA THRIVE Alumnus
BakerRipley Program Impact Committee
2026 HBJ Most Admired CEO Honoree
The Work
This is what She's Happy Hair looks like.
How We Operate
Five letters. One standard.
U-P-A-R-T. These aren't words on a wall. They are the operating principles that have guided She's Happy Hair since the first bundle was sold from a car trunk in 2012.
U
Unwavering Integrity
We do what we say. Every product we sell, every promise we make to a customer — we stand behind it completely.
P
Professional Development
We invest in our team and our customers. Growth is never finished. We show up better today than we did yesterday.
A
Attitude of Gratitude
Every customer who walks through our door — or clicks onto our site — made a choice. We don't take that lightly.
R
Relentless Work Ethic
We were built by someone who started with $900 and refused to quit. That energy runs through everything we do.
T
Teamwork
No single person built this. Our consultants, stylists, and community make She's Happy Hair what it is every day.
The Product
Quality you can feel the difference.
100%
Human Hair
Every bundle, wig, closure, and frontal is made with premium human hair, carefully sourced and selected to hold up through styling, coloring, and real life.
106+
Products Available
Brazilian Body Wave, Brazilian Straight, Raw Indian Wavy, HD Closure Wigs, and dozens more textures, lengths, and styles.
13+
Years of Customer Trust
We have customers who have been buying from She's Happy Hair since 2012. That loyalty isn't bought — it's earned one quality install at a time.
4
Locations + Online
South Houston, Southwest Houston, North Houston, Dallas — plus nationwide shipping through our Shopify store.
Our customers keep coming back because the hair lasts — and because we know the difference between selling hair and serving someone.
She's Happy Hair stocks Brazilian Body Wave, Brazilian Straight, Brazilian Loose Wave, Raw Indian Wavy, Brazilian Deep Wave, Peruvian Straight, Peruvian Loose Wave, and a full line of HD Lace Closure Wigs — all 100% human hair, available in lengths from 12" to 30". Our consultants are trained to find the right hair for your lifestyle, not just your look.
Community Impact
We've always been more than a hair store.
Warren Broadnax has never believed that business success and community responsibility are separate things. Since 2012, She's Happy Hair and The She's Happy Foundation have been active partners in Houston — not through corporate donations, but through direct, sustained investment in the people and neighborhoods that made this brand possible.
Led by Co-Founder Britne Broadnax as Director of Community Engagement, the Foundation has run programs for over 13 years, including the beloved annual Chocolate Santa event and ongoing youth empowerment initiatives.
The She's Happy Foundation
13+ years of community programs, youth events, and workforce development in Houston. Led by Britne Broadnax, Director of Community Engagement.
Annual Chocolate Santa Event
A flagship community tradition that has brought joy to Houston families every year for over a decade — without fail.
BakerRipley Program Impact Committee
Warren serves on the committee guiding one of Houston's most impactful social service organizations.
See Us in Action
More than business. This is family.
Foundation Impact
We Gave a Single Mother a Car
The She's Happy Foundation does not just donate money — we change lives. This is the moment we surprised a single mother with a car in 2025. When a community invests in a brand, that brand invests back. This is what that looks like.
Annual Tradition
Chocolate Santa Toy & Bike Giveaway
Every holiday season, She's Happy Hair and The She's Happy Foundation host the Chocolate Santa Toy & Bike Giveaway — putting smiles on the faces of Houston children and families. Thirteen years and still going.
Find Us
Four locations. One standard.
South Houston
3280 S Loop West
Walk in, talk to a consultant, and leave with exactly the hair you came for.
Southwest Houston
11422 Southwest Freeway
Serving Southwest Houston with the same quality and expertise our customers have counted on since 2012.
North Houston
12722 North Fwy
Our North Houston location — bringing She's Happy Hair to customers across the city.
Dallas
13247 Monfort Dr
Serving the Dallas market with the same premium quality Houston has trusted for over 13 years.
In the News
Recognition & Press
June 2026
Warren Broadnax Named 2026 Houston Business Journal Most Admired CEO
Warren Broadnax, Founder, President and CEO of She's Happy Hair, was recognized among Houston's most respected business leaders — honoring his journey from a $900 investment in 2012 to building one of Houston's most recognized hair brands without outside capital.
Houston Business Journal
June 2026
She's Happy Hair and COSIGN Magazine Announce Quarterly Partnership
She's Happy Hair formalized a quarterly partnership with COSIGN Magazine to expand brand presence in the DFW market through editorial coverage, podcast appearances, and community storytelling.
COSIGN Magazine
June 2026
She's Happy Hair COO Ashley Anspach Graduates from Leadership Houston
Ashley Anspach, Chief Operating Officer of She's Happy Hair, completed the prestigious year-long Leadership Houston fellowship — joining an elite network of Houston's civic and business leaders.
Leadership Houston
Ready to experience
She's Happy Hair?
Visit one of our four locations across Houston and Dallas, or shop our full collection online. Our consultants are here to help you find exactly what you need.
